DirecTV's 4K launch comes as research company Parks Associates releases new data on the ultra-high-definition format.

According to Parks:

> More than 46 million homes worldwide will subscribe to a 4K pay-TV service by 2018.

> 4K TVs will deploy more quickly than HDTV, which took 15 years to penetrate into 82 percent of broadband households.

> 4K TVs will reach mass-market pricing within three years.

> 4K TVs will be deployed in 80 percent of households in 10-12 years.

From the article "DirecTV's 4K launch highlights include Forrest Gump, nature films" by Daniel Frankel.

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