Monday, January 05, 2015

Dish’s Sling TV launches $20, live, over-the-top service

In addition to live programming, the service will also include video-on-demand programming, as well as content from Maker Studios, the YouTube content producer that Disney purchased last year. And in a departure from the way TV bundles are typically sold—with a cable box or satellite TV antenna, and some sort of commitment—this service requires no hardware and no commitment. It doesn't entirely cut the likes of Comcast out of the equation, as users still need to pay for Internet service. 

There's no question that ESPN is the crown jewel of this new service. Disney's sports network is the most expensive part of the cable bundle, and live sports are considered key to keeping people locked into the TV bundle. (Market research firm Parks Associates reports that 20 percent of U.S. broadband households say sports are an important reason why they subscribe to pay TV, and 16 percent say they watch video primarily to keep up with news and current events.)

From the article "Dish’s Sling TV launches $20, live, over-the-top service" by Julia Boorstin.

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