As media companies in Europe navigate a transitioning home entertainment landscape, whether OTT video is delivered via dongle, a Roku streaming media device or a proprietary set-top box, having access to Netflix or other SVOD service is indispensable, according to Barbara Kraus, director of research at Parks Associates.

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“Google wants to differentiate [Chromecast] by increasing the number of apps that can run on it. That may result in content differentiation over time but any impact would not yet be influencing,” Kraus said. “Streaming VOD such as Netflix, Hulu Plus, etc., every device has those.”

From the article "Dongle vs. Goliath" by Erik Gruenwedel.

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