Consumers are formative forces: market research firm Parks Associates predicts that more than 2 billion people worldwide will own at least one smartphone in 2015, while Forrester Research forecasts there will be 375 million tablets purchased globally and 760 million tablets in use by 2016 for growth of 48% between 2011 and 2016.

Changing consumer behaviour is also key. Increasingly, end users are complementing their in-home viewing experience with a second screen or social interaction, and catching their favourite sports, entertainment and information on smart devices on buses, planes, subways and trains, on the desktop and in the park or café.

From the article, "Elemental Technologies: “Only software-based video compression solutions can keep up”" by Jamie Beach. 

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