Energy companies must embrace advances in technology in order to become leaders -- that is one of the messages TXU Energy's director of products and innovation, Jennifer Pulliam, delivered at Parks Associates' Smart Energy Summit in Austin, Texas.

TXU Energy has set itself apart in the Texas retail electricity market by building a consumer-focused platform of products that has redefined the customer experience, but Pulliam warned that haphazardly throwing the latest technologies together will not result in superior customer engagement.

From the article, "Embracing technology advances in energy" by Barbara Vergetis Lundin. 

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