This week, Parks Associates revealed the results of a survey that found more than half of U.S. broadband households with mobile phones would be willing to pay for the devices and associated new services. "The findings also indicate femtocells can significantly improve subscriber satisfaction and lead many households to consolidate with a single provider."

Basically, once survey respondents were educated about what femtocells were (only 10 percent knew before the survey), 56 percent of them found femtocells appealing. And 72 percent said they would be interested in at least one advanced femtocell service, such as virtual home number that rings to every cell phone in the home, and would pay about $10 a month for a bundle of three advanced services.

Parks Associates also found that respondents are sensitive to the price level of the device. Demand was highest when upfront costs were in the $20 to $50 range. This demand halves when in the $50-$100 range and halves again when the cost exceeds $100.

From the article, "Femtocells are evolving, but operators aren't" by Lynnette Luna

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