The market for wearable devices is small - about 2 percent of the 1 billion smartphones shipped globally last year - so creating interest from employers and insurance companies is key to growth. Some 22 million fitness-tracking devices will be sold this year, and 66 million by 2018, with about a third coming from corporate-wellness programmes, according to Parks Associates. The incentives an employer or insurance company can offer is a way to keep people using the gadget, instead of throwing it in a drawer once the novelty wears off.

From the article "Fitbit could be your weight-loss promise to the boss" by Adam Satariano.

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