Fitbit wants to maintain its lead in the growing but nascent market for wearable fitness trackers. According to the NPD Group, Fitbit commanded nearly a 70 percent share, far ahead of competitors like Jawbone and Nike. Another study by Parks Associates pegged Fitbit’s share at 40 percent, which was still enough for a healthy lead in the sector.

From the article "Fitbit unveils latest fitness trackers, including a 'super watch’" by Benny Evangelista.

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