Generating more revenue from those advertisers falls in line with the company's overall strategy, said Jennifer Kent, senior analyst at Parks Associates.

"Flipboard is falling back on its existing business model of selling full-page ads at a much higher rate than traditional banner ads," she told the E-Commerce Times. "It would not surprise me if the ability for consumers to click directly from a catalog through to the retailer's product page would allow Flipboard to charge even higher rates in the future."

There will be time for Flipboard to figure out more revenue opportunities, but right now the company is smart to focus on building out its platform with an e-commerce focus, said Kent. "Flipboard's lean-back discovery and curation services will fit really well with e-commerce, fitting in the time consumers typically spend researching and browsing desired products before actually making a purchase."

From the article, "Flipboard Goes Catalog Crazy" by Rachelle Dragani.

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