Spending on ads in games is expected to grow 33% a year for the next five years, compared with just 3% for television advertising, according to Parks Associates. Part of that growth has to do with supply and demand.

"Overall, gaming is virgin territory for advertising compared to other media," said Michael Cai, an analyst with the Dallas-based media research firm. "TV is saturated. It's very hard to insert another 30-second commercial. But for games, there are a lot of unused properties."

From the article "For advertisers, they're not just games," by Alex Pham and Alana Semuels.

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