Parks Associates research has found gaming consoles and tablets to be the most popular consumer electronic (CE) gift purchases for family members this holiday season. The report, which features a 4Q 2013 survey of US broadband households, shows 47% of game-console shoppers and 45% of tablet shoppers plan to buy these products as gifts for a household member.

"Before the economic downturn, more consumers were buying these devices as outside gifts, but following the Great Recession, CE shoppers now like to keep these gifts close to home," says John Barrett, director, Consumer Analytics, Parks Associates. "Tablets and game consoles are two of the top-three CE gifts this holiday season, but only 14-15% of the shoppers for these devices are gifting them to people outside the household. Over 75% of the gift purchases for these devices are for a family member in the household."

Parks Associates research finds 24% of tablet and game-console shoppers in 2010 intended these purchases as out-of-household gifts. By 2011, 10% of tablet shoppers and 12% of console shoppers planned these as out-of-household gifts. The top-three CE gifts for the 2013 holiday season are game consoles, MP3 players, and tablets.

Smartphones are the second most popular CE product this holiday season, but only 45% of these shoppers plan to give the device as a gift. Laptops are eighth and desktops are sixteenth on the list of popular CE gift purchases.

From the article, "Game consoles, tablets most popular CE gifts for holiday season."

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