Thursday, August 04, 2011

Game maker Kabam finds its social niche

The average social game on Facebook succeeds in getting between 2% and 5% of players to spend money on the game, according to Pietro Macchiarella, an analyst with Parks Associates. Most pay to get special powers to advance faster in the games or to customize their games or avatars with virtual items.

From the article, "Game maker Kabam finds its social niche" by Alex Pham

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