According to recent research prepared by Parks Associates for HSN, women are more likely to purchase “hot” tech products than men. That includes everything from LCD TVs, to tablets, to laptops and smartphones. It turns out that women tend to engage in digital activities more frequently than their male counterparts. As a matter of fact, once a woman owns a digital product, she becomes a heavy product user over time. That usage includes everything from watching video podcasts, to downloading full-length movies online, sharing and viewing photos, and listening to MP3s on their music player.

From the article, "Girls Buy More Hot Gadgets Than Boys" by Helena Stone

Next: How Tech Companies Poorly Market to Women: Part 2

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