The number of IPTV subscribers worldwide will reach nearly 40mn by the end of this year, according to a new study by US research firm Parks Associates, due in part to "aggressive provider deployments".

The most successful rollouts are expected to incorporate multiple services such as home networking, convergence in entertainment and communications features, and unique interactive services such as quality on-demand programming. Parks Associates reports that the number of IPTV households grew by nearly 80% in 2008 to exceed 20mn, with a growth rate of over over 50% anticipated for 2009.

"Telco/IPTV services are a core part of successful digital home strategies, but the appeal of these services is strongest when they are part of a complete service package," said Kurt Scherf, Vice President and Principal Analyst at Parks Associates. "To edge out incumbent pay-TV providers, telecom operators must move beyond the 'killer app' mentality and be holistic in their approach.

From the article, "Global IPTV subs to approach 40mn by year-end"

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