Currently, over-the-top television is a supplement to existing cable, satellite and telco TV services. But tech companies like Apple and Google are interested in delivering programming packages over broadband Internet connections that someday could replace today's pay TV services.

Parks Associates reported in August that the number of U.S. broadband households with a streaming video device, such as a Roku box or an Apple TV, has doubled since 2011, reaching 14% in 2013. The research firm also said that, among households with a streaming video device in the first quarter, 37% primarily used a Roku compared with 24% that primarily used an Apple TV.

Intel and Sony also have their sights on the over-the-top TV market, but have been having difficulty securing programming from content companies, the New York Times reported Sunday.

From the article, "Google, Apple step up Internet TV activity" by Patrick Seitz.

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