With Google Cast, Google is clearly hoping to replicate the success it has enjoyed so far with Chromecast. Google released the $35 media streaming stick in July 2013 as a cheaper alternative to media streaming technologies from Roku, Apple TV, NetGear and others. In the 18 months since then, Chromecast has overtaken Apple TV in streaming media market share and is presently only behind market leader Roku, according to recent data from Parks Associates.

In the first three quarters of 2014, Chromecast accounted for 20 percent of all sales of media streaming technologies in the United States, behind Roku's 29 percent but ahead of Apple's 17 percent. Amazon's Fire TV, released last April, came in fourth with a 10 percent market share. Google claims that consumers in 27 countries currently use Chromecast to stream video to their TVs. Usage per device has grown substantially since launch because of the plethora of applications that support the device, Google has said.

Parks Associates expects more than a quarter of all U.S. broadband households to have a streaming media player by the end of this year. By 2017, the firm expects nearly 50 million streaming devices to be sold globally each year. 

From the article "Google Cast Streams Audio From Mobile Devices, PCs to Speakers" by Jaikumar Vijayan.

Next: Google Chromecast Will Enable Mobile Devices to Stream Games to TVs
Previous: Connected Cars Show Great Promise, but Safety, Security Worries Persist

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.