Google's sixth attempt to take over your TV comes alongside a number of other announcements the company made Wednesday. It unveiled Android Auto, which extends the Android ecosystem to the car, and it shed more light on Android Wear, the platform for smart watches.

"Ultimately, by enabling others to launch their own products, they have a greater influence on the industry," Brett Sappington, director of research at Parks Associates, a market research and consulting firm, said of Android TV. "But it also allows others to foot the bill and bear the risk on hardware, rather than Google doing it alone."

From the article, "Google Just Announced Its Master Plan To Own TV" by Timothy Stenovec.

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