For the last several months, Google has quietly been testing an "AdSense for Games" platform, reports VentureBeat. Sources say the technology enables advertisers to place video ads in games. In some demos, a character from the game even introduces the ad with a preface like, "And now, a word from our sponsor." And in addition to online games, Google in-game ads can reportedly be added to console games, disc-based games and mobile games.

"Parks Associates is even more optimistic, forecasting ad spend of $2.1 billion in 2012."

But Massive may be the most zealous company of all. In 2006, it suggested in-game advertising would hit $2 billion by 2010.

From the article, "Google Preps Joystick for In-Game Ad Invasion"

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