In this wild west of new online pay-TV services, consumers have the luxury to try a new service and then cancel it — no penalties, extra payments or any commitment. And apparently, they are doing this in droves, according to a new report out by Parks Associates.

Based on a survey of broadband customers, Parks Associates found that 60 percent of people who pay for one of 75 online TV streaming services have canceled in the past 12 months.
Based on a survey of 10,000 U.S. broadband customers between April to June this year, Parks Associates found that 60 percent who paid for one of 75 online TV streaming services have canceled a service in the past 12 months.

During April to June this year, the research company surveyed 10,000 consumers who are also U.S. broadband Internet customers about which over-the-top services they have canceled in the past 12 months. This excluded free trials.

Netflix held up pretty well — only 4 percent of those surveyed had canceled Netflix. Parks extrapolated that to be about 9 percent of Netflix’s current subscriber base.

From the article "Heavy cancellations at Hulu Plus while Sling TV grows to top 10, says report" by Tamara Chuang.

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