The findings of the survey are almost the same as those of a similar survey carried out by research firm Parks Associates. That survey - which involved the participation of 2,500 heads of broadband households - had found that 36 percent of holiday shoppers looking to buy a console prefer buying the PS4, whereas 27 percent leaned towards the Xbox One console.

From the article, "Holiday season shoppers leaning slightly towards Sony PS4 vis-à-vis Microsoft Xbox One" by Sumit Yayavar.

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