Of course, consumers have countless ways to stream video, including a variety of set-top boxes and streaming sticks including Google's Chromecast. Most of the high-profile streaming devices require a high-definition television with HDMI input, HDMI cable, and wireless broadband service.

For now, Apple TV and Roku have the lead in the marketplace. Roku appears to be the choice of U.S. homes with broadband connections, with 56% having one of the devices, according to research firm Parks Associates. Apple TV has earned a spot in 23% of broadband homes and Chromecast, 10%.

But look at the broader scope of TV households and Apple TV is ahead at nearly 15% of U.S. TV households, according to tech tracking firm IHS, while Roku resides in 6.4% of TV homes.

From the article, "How Amazon Fire TV compares to other streaming options" by Brett Molina and Mike Snider.

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