Thursday, August 01, 2013

How Dealers Are Protecting Their Home Turf

Security Sales & Integration and Parks Associates now survey installing security dealers on a regular basis to uncover emerging trends in residential security systems and services. Our mission is to provide the actual perspective from those on the frontlines looking to market, sell, install and service new offerings like interactive lifestyle-based conveniences, energy management, keyless entry and much more.

In May and June, SSI and Parks Associates surveyed 162 security dealers about their business conditions, the importance (or lack thereof) of IP-based add-ons, their take on where the market is headed and how they expect to adapt to increasingly competitive conditions.

Results and conclusions from this latest survey will help all dealers understand how their firm is addressing changes and the impact of connected peripherals to the basic security system, as well as bring the tremendous opportunities into clearer focus.

From the article, "How Dealers Are Protecting Their Home Turf."

Next: Inside the Numbers: How Security Dealers Can Thrive in the Growing Smart Home Market
Previous: When Residential Security Opportunity Rocks

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