Thursday, March 29, 2012

How Do iPhone 4S Owners Use Siri?

The Wall Street Journal reports that, according to a survey recently released by market research and consulting company Parks Associates, U.S. iPhone 4S owners usually use Siri to make phone calls and send text messages. In addition, only about a third of owners use Siri daily or almost daily, while 87 percent use at least one of its features monthly.

Parks Associates surveyed 482 U.S. iPhone 4S users on their use and opinions of Siri for their "Apple iPhone Siri Users" report. The survey also found that more than 50 percent of iPhone 4S owners are "very satisfied" with Siri, while an additional 21 percent are "satisfied."

“Siri is clearly a hit among the initial iPhone user base,” said Park Associates director of consumer analytics John Barrett in a March 27 blog post. “Consumers like Siri because it's convenient, easy to use, and helpful for remembering important information (e.g., birthdays) and its hands-free capability makes it easy to send texts, emails, and phone calls. However, I would have expected more owners to want Siri for their TV set. These are the folks that rushed out to get the new iPhone 4S.”

From the article, "How Do iPhone 4S Owners Use Siri?"

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