The extent of Apple TV's growth, however, does. While Apple CEO Tim Cook won't give us exact sales figures for "Other Products," he did call out the Apple TV and Watch as both having set sales records over the holidays, and there's no reason I can see that Watch would keep its popularity while TV suddenly plunged going into 2016. And more recent reports have made clear that for Apple TV, strong growth is simply too strong to leave Watch's growth intact.

Specifically, Parks Associates found that Apple TV sales doubled in 2015 compared to 2014. Of course, we are interested in the '15-'16 ratio. But Apple's growth is presumably down to the launch of the new Apple TV, which didn't launch until the last quarter of 2015. So, last quarter was the first January-March quarter where Apple had a 4th-gen TV compared to a 3rd-gen TV in 2015. So presumably the effect was the same in this quarter.

From the article "How Many Watches Did Apple Sell Last Quarter?" by Max Greve.

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