Still, none of it will matter if Game of Thrones Ascent fails to attract a lot of players. “If you don’t generate enough critical mass of both paying and nonpaying users, the game doesn’t really get off the ground,” said industry analyst Brett Sappington of Parks Associates in Dallas. “If there are not many other players, it’s not very interesting.”

But Sappington said Disruptor Beam’s new game has a good chance of success. Despite the slowdown in Facebook gaming, tens of millions continue to play. Besides, he added, the “Game of Thrones” franchise “is a very hot property right now.”

From the article, "Hub firm’s ‘Game of Thrones’ game set to launch on Facebook" by Hiawatha Bray.

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