On the other side, Yahoo is reportedly interested as well. It's looking to compete with Google, which owns YouTube. Bids have also come in from private equity firms, including Providence Equity, which is backing an offer from a former News Corporation executive.

Brett Sappington is with the market research firm Parks Associates.

BRETT SAPPINGTON: Depending on who acquires it, that could change the type of content that Hulu specializes in. It could also change the balance of what content is free and what content is paid for.

BOBKOFF: Some shows on Hulu are free, but paid subscribers get access to more programming. Hulu is currently controlled by the News Corporation, which owns Fox, and the Walt Disney Company. Comcast also has a stake.

Hulu won't say if it's profitable, but it generated nearly $700 million in revenue last year. It has four million paid subscribers, and is among the 15 most popular websites.

From the interview, "Hulu's Future Depends On Which Company Buys It" by Dan Bobkoff.

Next: Internet-Based TV Service May Not Change The Cable Market

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