Online ad researcher eMarketer projects mobile ad spending in the U.S. will hit $2.3 billion in 2012. That’s nearly double 2011?s tally, but when it comes to overall spending, it’s still a complement to larger campaigns happening elsewhere. Meanwhile, Parks Associates’ predicts RTB revenues for display advertising will be $1.6 billion this year, rising to $6.8 billion within five years (AdExchanger story). Until the industry gets to that point, it will rely on a number of startups to lay the groundwork.

From the article, "Human Demand’s Schwartz: It’s Not Too Early To Focus On Mobile RTB" by David Kaplan.

Next: 2012 Review: RTB Gained Ground Thanks to Major Brand Participation
Previous: Analyst: RTB Will Be 34% of Display Revenues in Five Years

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.