If Uppleva products appeal to anyone, it will be the first-time home entertainment center buyer, posited Kurt Scherf, vice president and principal analyst with Parks Associates.

"It's more of a starter kit for someone," he told TechNewsWorld. "Older, more established consumers are going to be more discerning about their electronic equipment."

"The vast majority of consumers buy their entertainment equipment component by component," he added, "but that speaks to consumers who are established, not to a younger person who may be moving into their first apartment." Ikea's all-in-one solution will also appeal to consumers concerned about more than just the electronics in their home entertainment systems, he noted.

"Buying entertainment furniture can be an anxious experience because you're not quite sure how well things are going to fit in it," he observed.

Another anxious moment that can be avoided with the Uppleva line is the one in which the user has to deal with the spaghetti dish of cables behind the components.

"I do not like to go behind my entertainment center," Scherf confessed.
 

From the article, "Ikea Builds Electronics Into Furniture With Uppleva Line" by John P. Mello Jr.

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