Starting with just lighting also keeps things simple for Ikea. Rather than slapping a chip in the nearest Frostig, it entered the market playing to its strengths.

"They've had lighting fixtures for quite a long time," says Brad Russell, a research analyst at Parks Associates. "It's a natural fit for them. One of the use cases for lighting is design, so that fits into the design consciousness of the brand. Also more generally speaking, lighting is a low-cost entry point for any smart home."

From the article "IKEA'S SMART HOME DARES TO MAKE SENSE" by Brian Barrett.

Next: Roku is Making TV Speakers, But They Only Work with Roku TVS
Previous: Choose-Your-Own-Adventures Just Landed on Netflix. Yes, Netflix

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.