A new report from analysts Park Associates has placed Apple at the top of the list for most desirable brand in the desktop computer category.
Apple has previously topped the survey for most desired brand in tablets, smartphones, MP3 players, and streaming devices — but this adds one more platform to the list.

“In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key consumer electronics categories,” John Barrett, Parks Associates director of consumer analytics noted.

Apple debuted as the third most desired desktop brand in 2011, prior to knocking HP from second place in 2012, and finally displacing Dell for this year’s top spot.

From the article, "iMacs Named “Most Desirable” Desktop Brand In U.S." by Luke Dormehl.

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