The “post-PC era” has brought with it plenty of debate as people begin to wonder if the mobile device may be the next major platform from which people live, work and play—as opposed to the desktop. But then, a new study emerged from Parks Associates that made it clear that Apple wasn't just taking over the entire concept of technology with the post-PC era; it was also looking to take over the PC market as well, by being the brand most intended for desktop purchases as well.

According to the Parks Associates study, for the first time ever, Apple topped the list of intended brands in desktop purchasing, beating out Dell, who had previously held the top rank in both 2011 and 2012. Apple had been on something of an upward trend since 2011, taking the third slot that year, and then the second slot in 2012, taking over for Hewlett-Packard. Now, it's the top of the heap, at least among the 2,500 households surveyed as part of the Parks Associates survey. Apple also holds the top slot in tablets—the same as it's done for the two years preceding—and in laptops, a feat it's only managed to repeat once. Interestingly, while the Kindle came in second on the tablet list, it's first on the e-reader list, proving that Amazon's brand is still fairly potent when it comes to the Kindle department.

From the article, "In Desktops There's a Shocking Twist: Apple Overtakes Dell on Christmas Wishlists" by Steve Anderson.

Next: Will Car Phone History Apply to Connected Car?
Previous: U.K. Households Desire Mobile Security Alerts

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.