Tuesday, August 31, 2010
In Digital Crosshairs: Trad TV Needs New Biz Models
The defenders of the status quo will argue that although 40% of U.S. broadband homes watch long-form video on computers, they are not sacrificing TV viewing to do so, according to Parks Associates. The TV-PC connected homes watching video online that will soon morph to 10 million represents less than one-tenth of the overall television households.
Broadband connected game consoles used to view video will top 40 million. Other connected home devices - connected TVs, whole home DVRS, networked digital video players and connected Blu-ray players - will contribute to the estimated $5 billion in connected video revenues that will be generated by 2014, Parks says.
From the article "In Digital Crosshairs: Trad TV Needs New Biz Models," by Diane Mermigas
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