Monday, December 01, 2003

Installing Dealer Channel to Reach $5.7b in 2003

The Installing Dealer channel has grown dramatically over the years - witness the double-digit growth in attendance at trade shows such as CEDIA, EHExpo and NSCA and the recently established TechHome Division of CEA. However, trade show attendance or growth in association membership measure one dimension of the channel: participation …or interest in participation. How much product does the channel move?
Today, Parks Associates' Installing Dealer ePanel is comprised of principals from more than 800 installing dealerships across the U.S. who have agreed to participate in periodic surveys focusing on the products they are supporting, those they're not, and the rationale behind their decisions. In addition to product-related research, Parks Associates profiles participating dealers with the goal of understanding how their business models are changing.

From the article "Installing Dealer Channel to Reach $5.7b in 2003." By Bill Ablondi

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