Consumers may be tuning into the utility of online video services, however, most want to watch their programs not only on the PC, but the TV set. To make the most of their online video experience, consumers want an integrated set top box that can speak to their home computer and the Internet. It is these factors that Parks Associates say are going to produce a healthy set top box market. The analyst firm says that the set top box industry will ship over 200 million units by 2013.

According to a Parks Associates survey of U.S. broadband consumers, about a third of those polled said they are "very interested in a set-top box that connects to their PC and Internet service as well as their TV." With support for time and place-shifting and Internet-based services, consumer demand for integrated STBs will enable service providers to offer a host of new service bundles that combine broadband, telephone and TV service capabilities.

From the article, "Integrated PC/Internet features drive STB shipments" by Sean Buckley

Next: Survey: Four in 10 consumers don't want mobile ads
Previous: Telco/IPTV: 40M households can't be wrong

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.