Any hopes of price-sensitive consumers that Intel would make their TV watching cheaper were dashed by the chipmaker at the conference. "This won't be a value-priced service," IDC's Ireland observed. "Consumers won't be subscribing to it because it's half the price of Comcast."

Unlike much content on the Internet, people have shown a willingness to open their wallets for video, said Brett L. Sappington, director of research for Parks Associates. "Intel sees video as the kingmaker in content," Sappington told TechNewsWorld.

"Of all the different areas of content, video is the one people are really willing to pay for," he added.

From the article, "Intel Chips In With Its Own Web TV Service" by John P. Mello Jr.

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