Consumer demand for interactivity in entertainment and control at home is driving adoption in technology products and services, according to Parks Associates, which forecasts over 400 million households worldwide will have digital television services by 2012.

Kurt Scherf, Vice President and Principal Analyst, highlighted key developments in advanced television services and discussed future areas of focus, including bandwidth issues and the "interactive experience" enabled by VoD, widgets, and advertising. Currently the lack of easy, high-quality connections between VoD services and the TV is a key inhibitor to the growth of the broadband VoD market. Parks Associates expects to see an increase in products and services aimed at connecting content to platforms in 2008 and beyond.

From the article, "Interactivity, Competitive Business Models, and Value-Added Services Driving Expansion of the Digital Lifestyle"

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