The reach of Netflix is also still going strong. According to a recent study from Parks Associates, 86 percent of Roku owners use a subscription OTT service of one kind or another, with 75 percent of them choosing Netflix.

Until Netflix’s Ultra HD service officially launches, there will be questions about how well streaming OTT services, including Netflix, can actually handle such bandwidth-intensive traffic accordingly (although an early review of the service in the “Wall Street Journal” last week was generally positive). According to recent studies Netflix now accounts for nearly 30 percent of all Internet traffic at peak hours, and if that’s not enough, according to Cisco, video will occupy 85-90 percent of all global consumer broadband traffic by 2017.

From the article, "Interest in OTT Heats Up" by Peter Suciu. 

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