San Francisco and the Silicon Valley played hosts to several conferences recently, all of which shared an exciting discourse on the Internet of things — IoT: Parks Associates’ CONNECTIONS, TiEcon, and the William Blair Technology Growth Conference. I had the pleasure of speaking at all three and exchanged ideas with some exceptional people, from engineers to reporters to investment analysts.

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At the same time, I question whether our industry is placing our enthusiasm for the scope of IoT before the needs of the consumer. At the CONNECTIONS conference I was on the “Connected Home Devices” panel and we were asked: “So, what is the compelling use case that will drive our business?” I thought that was a great question because I don’t believe we (as an industry) have done a good job of abstracting that from the consumer. This is a problem. If we don’t have consumers pulling the market, then we don’t really have a market yet. So are we selling the promise or the product?

From the article "IoT industry: It’s time to sell the product, not just the promise" by Nate Williams.

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