Nearly 40% of broadband households in the United States with an insurance policy would switch providers in order to obtain smart home products as part of a new insurance service, new research by Parks Associates shows.

Titled “Insurance Opportunities in the Connected Home,” the report also notes that more than 80% of those likely to switch insurance providers are also likely to purchase smart home products with prevention features.

From the article "IoT Research: Consumers Will Switch Insurance Providers to Obtain Smart Home Products."

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