For Apple, the youth market presents opportunities and challenges. While the iPad is the top-selling tablet, many parents may opt for lower-cost models if they know they’re putting them in the hands of children. Amazon’s Kindle Fire is less than half the price of the iPad.

When asked to choose between the $199 Kindle Fire and the $499 iPad, 51 percent of consumers opted for the Amazon product, according to a survey by Parks Associates.

From the article, "iPad-Crazed Toddlers to Spur Holiday Sales Rush" by Adam Satariano and Katie Linsell

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