Wednesday, July 19, 2006
IPO May Help Shutterfly Compete
Online photo companies have a high level of customer loyalty, said Harry Wang, a research analyst at Parks Associates. After a customer accumulates a lot of pictures on an online photography site, it is hard to switch to another online site, he said.
Wang expects the segment of the digital imaging industry that lets customers pick up pictures at retail stores to increase to $11.5 billion in sales by 2010 from $5.4 billion this year, and the segment that mails prints to customers to decline to $1.2 billion in sales from $1.4 billion.
From the article "IPO May Help Shutterfly Compete."
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