"Gaming has been a remarkably resilient category despite the downturn," Kurt Scherf, VP and principal analyst at Parks Associates, told MacNewsWorld. "If I were Apple, my thoughts would definitely be turning to grabbing a larger piece of low-hanging revenue in this area."

Still, it is difficult to guess how Apple wants to proceed, based on Teversham's move alone, said Scherf.

The iPhone has thousands of gaming apps, he noted. Indeed, Apple "has transformed the way the gaming industry is earnings its profits." E

ducational games, in particular, are a burgeoning category, and if Apple were to target it, it would want someone of Teversham's caliber overseeing the operations, Scherf mused. "No matter what it is, though, it surely will be helpful to have someone who has strong relationships with the game producers themselves."

From the article, "Is It 'Game On' for Apple?" by Erika Morphy

Next: HP Works Macs Into the Media Server Mix
Previous: CES 2010 to Feature Apple Orchard - With or Without Apple

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.