Retail sales in January have been steadily dropping; with hardware sales down by 8 percent in January 2011 compared to the previous year, and total retail sales in January 2010 declining by 13 percent when compared to January 2009. Pachter points out that sales are below the level from 2004. This seems to buck the idea the US is turning into a gaming nation, according to Parks Associates analysis of gaming trends between 2008 and 2011. However, 80 percent of the Parks US gamers tended to be social gamers or prefer free-to-play games.

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