But while consumers are showing interest in, and adopting smart home technology, a recent study from research firm Parks Associates shows that less than 30 percent of U.S. broadband households are familiar with where to buy smart home products or services.

“In addressing the low consumer awareness for smart home solutions, all players have ample opportunities to make inroads in this early market,” said Eddie Accomando, research analyst, Parks Associates. “Roughly 40 percent of the U.S. broadband households familiar with smart home products or services learned about them from TV or the Internet. In 2016, we are seeing smart home companies develop more robust TV and Internet consumer marketing strategies to reach the consumers who don’t know where to buy smart home products.”

From the article "Is The Smart Home Window Of Opportunity Closing For Dealers?" by Paul Ragusa.

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