In the majority of Asian markets, they have kept a tight grip on premium content and also viewers delivered in typical bundled channel packages. Competition is generally based on who retains the marque content — be it sports or Hollywood movies — rather than service innovation.

You can see this when you look at deployment of services like TV Everywhere. This service that allows content to be accessed across multiple devices, is available in 81% of homes in the U.S., but just 3% of homes in Asia, according to figures from Parks Associates.

From the article, "iTunes’s low key push in Asia" by Craig Stephen.

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.