Lowering a utility bill isn’t likely to be the near-term driver that engages consumers in adoption of home energy management services, said panelists at Parks Associates’ Smart Energy Summit. “Consumer interest in saving energy appears to have waned some over the past couple of years,” said John Barrett, director of consumer analytics at Parks.

When the economy was in poorer shape and consumers were more sensitive about budgets, they were more interested in saving money on home energy use, “but now that’s dropped down,” Barrett said. Some customers have average utility bills of “only $50 a month, so if they save 10 percent that’s only $5, and that’s not worth the trouble,” he said.

From the article, "Lifestyle Features Seen Luring Consumers to Energy Management" by Rebecca Day. 

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