The demand for programmatic advertising has exploded, with companies like YuMe, Criteo and Rocket Fuel going public within the last year. Today video advertising startup LiveRail released revenue highlights as it too preps for its IPO in late 2014, revealing that it has experienced a year-over-year revenue increase of 300 percent. According to TechCrunch, who broke the news, LiveRail is on track for a $100 million run-rate in Q4 2013 and is getting ready for a potential IPO next year.

“Media buyers have quickly realized the benefits of programmatic buying for online display — such as cost efficiencies, reduced ad waste, transparency and control — and are looking to apply the same strategies to their online video ad campaign planning and buying,” said Heather Way, Senior Analyst, Parks Associates. “This is evident in LiveRail’s impressive year-over-year growth.”

LiveRail’s $100 million run-rate is certainly nothing to scoff at, especially when compared to public companies like YuMe whose full-year revenues are expected to fall between $154.5 million and $1.57 million.

From the article, "LiveRail Touts $100 Million Run Rate, Preps For IPO In 2014" by Richard L. Tso.

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