17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO, according a survey of 10,000 US broadband households from Parks Associates.

Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-tv service after subscribing to this HBO OTT service. The research firm reports the average viewer in a broadband household watches nearly 3.5 hours of OTT video each week on a TV set.

From the article "Low hanging fruit: 17% of US households would go for HBO OTT" by Thomas Campbell.

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