The segment accounts for a fraction of the about $7 billion in annual U.S. sales of PC and console games, despite hits like World of Warcraft, which is published by the games unit of Vivendi Universal SA, and Sony's EverQuest series. Massively multiplayer games generated $540 million in revenue in the U.S. last year, up from $430 million in 2004, according to Dallas research firm Parks Associates.

From the article "Makers of Massively Multiplayer Online Games Try New Genres, Cut Prices to Lure New Users," by David Kesmodel.

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