This is the future of virtual worlds and online games. Just a short one-time installation of a browser plug-in--similar to what is required to watch Flash videos on a site like YouTube--allows people to dive straight into a virtual world or game whenever they visit a site.

This means instant access and massive distribution. No need to download and install a bulky application. It'll be the next big boon for 3-D virtual worlds, which are expected to reach 33 million users by 2013, up from 7 million in 2007, according to Parks Associates analyst Michael Cai.

From the article, "Making Virtual Worlds Portable" by Mary Jane Irwin

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